BeetElite is trusted by over 90 professional and collegiate teams at the top of their game, as well as numerous current and former Olympic athletes and aspiring professionals in the world of obstacle course racing and endurance sports. BeetElite, with its concentrated dietary nitrates and nitrites, helps to optimize Nitric Oxide production. If the beet product you're taking doesn't contain high levels of nitrates, and other nutrients, it simply can't provide the same benefits as Beetelite. Let's face it, none of us want to eat a ton of beets everyday even if you like the taste. That's where HumanN rises above the rest with our growing and selection standards, scientifically supported formulations based on scientific knowledge and research. Our precise growing standard and selection process of non-GMO beets are grown from the highest quality seeds in a nutrient-rich growing environment Our rigorous growing standards mean that we only harvest beets with the highest concentration of dietary nitrates BeetElite is formulated to taste great with no artificial flavors, colors or sweeteners. It's also gluten-free and made from non-GMO beets.